Team Blog

The few­er steps some­one has to take to share their inter­est and their infor­ma­tion with you, the more read­i­ly they’ll move through your sales fun­nel. Here’s how to opti­mize forms.

No busi­ness own­er or mar­ket­ing team wants to lose most of their poten­tial sales and mar­ket­ing leads. Incor­po­rat­ing a sticky head­er in the top nav is a sim­ple way to pre­vent that.

Is your top nav made for cus­tomer con­ve­nience? Or is it mak­ing your site more clunky and dif­fi­cult to load? Use these best prac­tices to opti­mize your head­er bar for search engines.

Your ser­vice area is more than a sin­gle tagline or some­thing rat­tled off in your ele­va­tor pitch. It’s an essen­tial ingre­di­ent for improv­ing local search engine opti­miza­tion (SEO).

Web­site acces­si­bil­i­ty makes good busi­ness sense, is eth­i­cal, and has SEO best prac­tices baked in. Get ADA web­site opti­miza­tion tips from our con­tent mar­ket­ing and SEO team.

Ser­vice page cre­ation brings togeth­er con­tent mar­ket­ing and SEO for sol­id site per­for­mance. Get tips for out­lin­ing and link­ing ser­vice pages from the dig­i­tal mar­ket­ing team.

Google My Busi­ness (GMB) reviews have a direct impact on how well you rank on search engine results pages (SERPs), which is good news for your click­through rate.

More peo­ple are using their phones than ever before to access con­tent and find peo­ple to do busi­ness with. To stay com­pet­i­tive, your web­site design and devel­op­ment must keep up.

Web­site design and devel­op­ment should include good logo place­ment. Learn where to put logos to improve search engine opti­miza­tion (SEO) with these con­tent and deis­gn tips.

If you don’t have heatmap­ping soft­ware installed, you’re not learn­ing as much as you could about how your web­site user expe­ri­ence impacts user behav­ior. Learn why it helps SEO.

Reg­u­lar web­site back­ups pre­vent unplanned down­time, which means few­er site crash­es, bet­ter user expe­ri­enced, and improved SEO out­comes. Get site back­up tips you can imple­ment now.

You nev­er want a face-to-face meet­ing with a poten­tial client or cus­tomer to feel ster­ile or fake. Make an effort to be per­son­able and approach­able in your con­tent marketing.

When it comes to index­ing and rank­ing your web­site, Google­bot works over­time to learn what prod­ucts and ser­vices you offer and if your con­tent backs that up in a trust­wor­thy way.

Hav­ing a respon­sive web­site has many ben­e­fits for your user expe­ri­ence, your lead gen­er­a­tion strat­e­gy, and your cus­tomers’ sat­is­fac­tion. Here’s how do it with SEO best practices.

Your con­tent man­age­ment sys­tem (CMS) and web­site plu­g­ins are designed to deliv­er a smooth, engag­ing user expe­ri­ence to site vis­i­tors. But updates cause glitch­es and problems.

Key­word research is a cor­ner­stone of SEO best prac­tices for any com­pa­ny doing busi­ness online. But it’s not a ​“set it and for­get it” sit­u­a­tion. It needs ongo­ing attention.

Depend­ing on your host­ing plan/​platform and your web­site archi­tec­ture, you may need to take addi­tion­al steps to redi­rect all traf­fic to HTTPS:// instead of HTTP://. Here’s how.

An SSL cer­tifi­cate makes your web­site more secure, and helps cus­tomers and site vis­i­tors feel more com­fort­able brows­ing your site and shar­ing infor­ma­tion with you.

For today’s look at SEO best prac­tices, we exam­ine Bing Web­mas­ter Tools (BWT): what sets it apart from Google Search Con­sole, set­up, and how to use it for improved search rankings.

Google Search Con­sole (GSC) is a free tool designed by Google to mea­sure your search traf­fic, improve site per­for­mance, and rank bet­ter in Search Engine Results Pages (SERPs).

Google Ana­lyt­ics (GA) is a must to stream­line the devel­op­ment and imple­men­ta­tion of SEO best prac­tices. Learn how to install and check for Google Ana­lyt­ics on your web pages.

Web­site forms are a design ele­ment every site needs. But prob­lems can arise with lead cap­ture and con­tact forms that hurt your SEO rank­ing, not to men­tion your lead strategy.

Your phone num­ber plays a cru­cial role in SEO. It adds cred­i­bil­i­ty, makes you more acces­si­ble, and makes it eas­i­er for peo­ple to call, so they can start the cus­tomer journey.

The domain author­i­ty of a web­site refers to its rel­e­vance for a spe­cif­ic sub­ject area or indus­try in which some­one pro­vides prod­ucts and ser­vices. And it can be measured.

It takes time to build cred­i­bil­i­ty, rank, and trust, but know­ing what influ­ences some of those fac­tors can help you set your­self up for suc­cess with your website.

When doing busi­ness online, domains define your ter­ri­to­ry and serve as a sign­post for search engines. Just like your con­tent, domain names should be opti­mized for SEO.

Nobody wants to stay on a bro­ken web­site, and that includes your cus­tomers and poten­tial leads. Keep­ing sites load­ing cor­rect­ly and quick­ly is the cor­ner­stone of suc­cess­ful SEO.

Dodge­ballSEO clients have found suc­cess by build­ing social media mar­ket­ing best prac­tices into their cam­paigns. Are any of these miss­ing from your social media growth plan?

Peo­ple Also Ask is a new­er fea­ture of the Search Engine Results Page (SERP) that shows the user what oth­er ques­tions peo­ple have about a top­ic or product.

This month, we’re look­ing at Google’s BERT algo­rithm. We’ll demys­ti­fy this update and give you prac­ti­cal ideas for how to use it to your advan­tage in your mar­ket­ing strategy.

Choos­ing a part­ner for mar­ket­ing cam­paigns means decid­ing on the goals, focus, and approach your busi­ness needs.

When opti­miz­ing web­sites for search, you know mon­i­tor­ing per­for­mance is impor­tant. But with so many SEO met­rics out there, how do you know what to watch?

Bad news: when a lead comes in, you only have min­utes to respond before the lead goes cold. Good news: you can take steps to engage right away, no mat­ter when or how leads come in.

If writ­ing a com­pa­ny state­ment to address social change, be sure to get your team on board and devel­op con­crete ways to show your support.

If you’re con­tin­u­ing to do busi­ness dur­ing a reces­sion, whether it’s caused by a pan­dem­ic or oth­er nat­ur­al dis­as­ter, you have a lot of chal­lenges ahead of you.

Coro­n­avirus (COVID-19) has turned the world upside down in many ways. Many com­pa­nies are tem­porar­i­ly closed, and employ­ees laid off or furloughed.