How to Improve Marketing During COVID-19
Coronavirus (COVID-19) has turned the world upside down in many ways. Many companies are temporarily closed, and employees laid off or furloughed. And even for companies who have a continuity plan, there are new challenges to overcome every day.
But as a company owner or marketing team leader, your work is never done. You can still improve your marketing plan while you wait out COVID-19.
#1: Get a Clear Understanding of Your Search Performance
When you’re busy doing business, your marketing performance metrics can sometimes fall by the wayside. This is the perfect time to do a deep dive and figure out how (or if) the world sees your business online. Start by Googling yourself, your services, and your location using essential keywords. Are you at the top of the list? Are you on page one? What you discover from simple Google searches will give you a clearer idea of how your organic search and paid search campaigns are performing.
#2 Do the Same for Social
Next, do the same for your social media channels. Search Facebook, Twitter, and LinkedIn for your company name, and your product and service keywords. Are people talking about you? If so, what are they saying? And if not, what can you do to get more traction and more engagement on social?
#3 Don’t Forget Video
As you investigate your current marketing performance, take a closer look at your video marketing strategy. Evaluate any YouTube content you’ve created. Search YouTube for your keywords and topics. Make sure you are showing up on top of the search.