Online Marketing

Referrals and Repeat Customers: Making the Sales Funnel a Sales Hourglass

posted by Michael Epps Utley Michael Epps Utley

Make "How to Make Your Sales Funnel a Sales Hourglass" H2

If you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you. And you’ve probably heard a lot of bad news. But there’s a silver lining: online marketing is still worth it and still works as long as you’re just as committed to growing your business as ever. Instead of stopping your sales funnel at a purchase, keep building it into a sales hourglass that grows your referrals and builds a strong foundation on repeat business from loyal customers.

Here's how you do that...

Ongoing Awareness

People are bombarded by branding and advertising. It’s important you make concerted efforts to stay in front of people so they keep you front-of-mind. When customers are continually aware that you’re there, and still in business to help them through a tough time, they’re more likely to re-engage. You can maintain awareness through:

  • Advertising: Get the word out with paid search advertising through platforms like Google Ads, Facebook Ads, and more.
  • SEO: Optimize your paid search and organic search campaigns with keywords your current, loyal customers actually use.

Two-Way Engagement

Engagement is what gets customers one step closer to repeat purchase, or to buying new services. But it’s a two-way street. Once you capture their attention by raising awareness of your brand, products, and services, customers continue to engage with you because you’re engaging with them. If you’re not proactive, lead generation will suffer and people will fall through the cracks.


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